Yokai Cutlery
Taking after the Yokai of Japanese folklore, Yokai blades are forged with the singular intent and passion to be unmatched in sharpness and durability . Whether you believe in the supernatural or not, it is certain that Yokai blades always make the cut.
The Yokai trademark stands to represent the passion, craft, and sharpness of Yokai blades. With the colors black, red, and white we represent our foundation in Japanese tradition. The word-mark and its boundary are slashed to further represent our promise that Yokai blades will surpass expectation with their quality and ability to cut through anything.
Website
The primary site for Yokai serves to provide products to patrons both new and familiar to the brand. Represented is the landing page and its recommended articles and products related to recent or promoted items. Further below is an example of browsing through knife rolls that may be purchased to store cutlery in.
Mobile Site
Advertisements
Billboard
A 3D advertisement installation to be set in select locations to promote the sharpness of Yokai blades. Chopping through the billboard itself serves to demonstrate the #Make The Cut promotion in a boisterous and eye catching manner.
Poster
A 2D advertisement piece to be placed as a singular piece upon billboards or to be split in two for a dual page spread within a magazine. The fish de-boning it’s self in fear of the Yokai blade set below demonstrates the recognition of the quality and strength in Yokai cutlery.
Store Display
Presented is an example of an in-store display of Yokai Cutlery. Although typically sold online and shipped to our patrons, select locations may offer display and demonstration pieces for limited time events and joint advertisement ventures.
Social Media
The Yokai social media accounts are not just established to promote products, but to provide useful information pertaining to events, sales, blade usage, and blade maintenance. Displayed below is an example of a utility post on Instagram giving tips on proper sharpening and washing technique for knives in the kitchen.
Mobile Service and Repairs
The mobile sales and repairs services dedicated to providing and upholding the quality of Yokai blades on site for events or on demand. For those who wish for their Yokai blades to be professionally sharpened and maintained or for those who wish to see the blades in use before deciding whether or not they wish to purchase a blade, the mobile setup will arrive upon request to fulfill the request of current and potential patrons. Shown below are examples of the packaging of an individual chefs knife, the uniform worn by the mobile crew, and the branding of the vehicle used by the mobile crew.
